Back
Slow Coffee
Handmade & slow paced
Slow Coffee explores the cultural shift toward mindfulness and artisan craftsmanship in the context of our daily lives. Focused on the quiet philosophy of the slow coffee movement, this project uses the intentional, patient process of specialty brewing as a metaphor for slowing down and reclaiming our time.
This series started as part of a one-hour design challenge and integrates every stage of content creation, from initial concept and creative copy editing to photography and asset curation. The project is currently a work in progress, with further conceptual depth and narrative assets still being actively developed.
Slow Coffee explores the cultural shift toward mindfulness and artisan craftsmanship in the context of our daily lives. Focused on the quiet philosophy of the slow coffee movement, this project uses the intentional, patient process of specialty brewing as a metaphor for slowing down and reclaiming our time.
In collaboration with the brand Dogdays of Summer, the shoot highlights the dialogue between vintage curation and contemporary identity, showcasing how the next generation reinterprets the past to define their own future.
As my final thesis project at Ortweinschule Graz, this work Integrated every stage of production—from initial concept and planning to photography, post-production, and editorial layout.
This series started as part of a one-hour design challenge and integrates every stage of content creation, from initial concept and creative copy editing to photography and asset curation. The project is currently a work in progress, with further conceptual depth and narrative assets still being actively developed.
© 2026 by Nikolai Hasenhütl
© 2026 by Nikolai Hasenhütl