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Thonet No. 14
The quintessence of an icon


In this multimedia project, we examine how the Thonet Chair No. 14 achieved its iconic status. We pay particular attention to its distribution by the Thonet company and its revolutionary manufacturing process using wood bending technology. We then consider its appearance in numerous Viennese coffee houses and its impact at the time, as well as its relevance today.
Furthermore, we explore what exactly constitutes sustainable design and how a piece of furniture from the 19th century managed to remain so present. Finally, we address the question of how to properly preserve such antique furniture.
In this multimedia project, we examine how the Thonet Chair No. 14 achieved its iconic status. We pay particular attention to its distribution by the Thonet company and its revolutionary manufacturing process using wood bending technology.
Additional Team Member:
Alexander Prammer
In collaboration with the brand Dogdays of Summer, the shoot highlights the dialogue between vintage curation and contemporary identity, showcasing how the next generation reinterprets the past to define their own future.
As my final thesis project at Ortweinschule Graz, this work Integrated every stage of production—from initial concept and planning to photography, post-production, and editorial layout.
We then consider its appearance in numerous Viennese coffee houses and its impact at the time, as well as its relevance today.
Furthermore, we explore what exactly constitutes sustainable design and how a piece of furniture from the 19th century managed to remain so present. Finally, we address the question of how to properly preserve such antique furniture.
Additional Team Member:
Alexander Prammer
Additional Team Member:
Alexander Prammer




6:29:49 PM | 12 Jul 2026
© 2026 by Nikolai Hasenhütl

6:29:49 PM | 12 Jul 2026
© 2026 by Nikolai Hasenhütl